SCHOLL

FOR CHOOSY FEET ONLY.

William Scholl dedicated his life to foot well being. In the 20’s he created the first line designed to care to the anatomy of the foot. Sucess comes quickly. In1959, he launched the Pescura® model, which quickly became the celebrities favorite sandal. A long series of collaborations, from CELINE, to BURBERRY, to URBAN OUTFITTERS, among many others, took place. Millions of pairs have been sold and copied worldwide. Relaunching the fashion side of the brand, the campaign For Choosy Feet Only pays tribute to the desirable iconic shoe, playing with the idea of effortless chic & playful provocation.

Brand audit / Brand platform / Integrated Institutional, Digital & POS campaigns, featuring over 70 assets / PR angles